POPEYE is a European project granted by the European Commission under the Youth in Action programme that brings together 8 partner organisations from 6 different countries: France, Bulgaria, Cyprus, Estonia, Croatia and Italy. Its aim is to involve disadvantaged youngsters from rural areas in their territories’ life, by providing them with a deep understanding of their areas’ economic and environmental demands as well as of their potential role in the local public life. At the same time, POPEYE meets the needs of the communities and the youth to whom the project is addressed, by enhancing rural sustainable development through the promotion of organic farming while educating youngsters in environmental protection and providing them with professional contacts with local organic farmers.